Everyday Is Black Friday at Cloke
The colour of champions
Somewhere right now, a retailer is building a countdown clock and a banner that says 50% OFF BLACK FRIDAY SALE!!! We’ve gone our own way. November at Cloke is a month-long blackout: a month championing black, the colour that outsells everything else by a country mile.
Why not chase mad Black Friday deals? Plenty of retailers lift their prices beforehand, and we’ve built a business on transparency and trust for over 60 years. Besides, at Cloke, every day is Black Friday. Black is what our customers wear on a wet Tuesday in July as much as on a sunny Friday in November. So instead of slashing prices, we’re celebrating the colour you love, all month.
A national habit
New Zealand has a long history with wearing black. Our national teams have been winning in it for decades. Our best designers built whole careers on it. And the rest of us wear it to work, to the pub and to the bach.
There’s a reason behind the habit. Black suits every shape, size and skin tone. It hides pesky stains and gets through the school run, the worksite and the weekend. And a logo on black looks sharp: twelve people in branded black look like a team, even when they’ve just rolled out of the van.
Why Cloke black
Black is easy to sell but surprisingly hard to do well. Cheap dyes fade to a tired charcoal by the third wash, and a team order across tees, hoodies and jackets can arrive in three slightly different shades. We’ve put a lot of work into making sure ours won’t let you down:
- Colourfast. Dyed to hold its depth wash after wash, so the tee you print in November still looks sharp at the end-of-season prizegiving.
- Consistent. The same black across the range and across reorders, so the new starter’s hoodie matches everyone else’s, even if they joined two years later.
- Built for branding. Print sits crisp, embroidery sits flat and our labels are heat-press friendly. That makes your decorator’s job easier and your logo look better.
- Better cotton. Our tees use combed ringspun cotton, which feels softer and keeps its shape longer.
- Triple-thread hoodies. Three threads give our hoodies a tight, smooth face that takes print beautifully, a brushed inside that holds the warmth in, and a body that keeps its shape season after season.
- Every body. Sizes from 4Y to 7XL, so nobody gets left out.
- There when you need it. Deep stock, same-day dispatch on orders before 4pm, and every garment backed by our lifetime guarantee.
Meet the regulars in black
Our Go-To range is the best of Cloke in black. It has the hoodies, tees and jackets teams come back to season after season, including the Origin Hoodie and Outline Tee, two of our most popular pieces.
Win gear for your team
To mark the Cloke blackout, we’re kitting out three teams. Sign up to the Cloke newsletter and you’ll go into the draw to win one of three $300 packs of Cloke gear. Office crew, netball side, community volunteers or Tuesday night trivia team: if you wear it together, you’re eligible.
[Form: Sign up to win]
Terms and conditions apply. See draw date and full terms.
Cloke gear is decorated and supplied through uniform and branding specialists across the country. [Find a supplier near you] to get your team sorted in black.
Black. Pairs well. Wears well.