Sustainable Fibre

Nearly half the world’s clothing is made of polyester.  And for good reason.  It’s long lasting, holds colour well, quick drying, and resistant to creasing for a start.  Throw in the ability to create high performance fabrics that wick sweat, block rain and wind and you start to see the reason for that popularity. 

Since 2022 we have been transitioning many of our products to recycled polyester. We've designed these icons as a symbol for garments made with recycled polyester. Keep a lookout for them! 

Recycled polyester, often called rPET, is made primarily from recycled plastic bottles.  Around 60 million of these bottles are thrown away each day.  For recycled polyester, these are diverted from landfill, ocean and incinerator, then melted down and re-spun into new polyester fibre. 

As a replacement for virgin polyester, this immediately reduces the load on the planet’s finite resources.  What’s more, a 2017 life-cycle analysis found that the manufacturing process generates 79% less emissions than producing the virgin fibre.