We wanted to put it down in writing. Detail the ‘why’ and define our purpose for all to read. It’s about being transparent. In this digital age, there is no hiding and we don’t want to hide. Do we want to be seen as a good company that does good? Sure. But that’s not the reason behind detailing our purpose here. At Cloke, we are all about making it clear, so as to make sure we’re accountable.